Lolitas
A 2008 New York Times report called lolita fashion a cross between Alice in Wonderland and the Addams Family, whose influences include "Victorian children’s wear, the French Rococo period, goth-inspired darkness and Japanese anime".
Marshmallow Girls
Changing perceptions for plus-sized women in Japan, Marshmallow Girls as they are now being referred to represent the beauty and fashion sense of chubbier Japanese women. Marshmallow Girls are so named because they are cute and fluffly like marshmallows.
Mori Girls
The concept of mori is to represent "a girl who looks like she is living in the forest," and the goal is to look natural and earthy, which is typically achieved by layering at least two or three items to get a soft and slightly billowy silhouette.
Yama Girl
Yama means mountain. Yama Girls love hiking and looking good while doing it. Yama Girl style typically consists of a bright coat, a skirt, compression tights, leg warmers and hiking boots.
Oji Girl
Oji meaning uncle or old man, describes the fashion subculture of 'old man girls'. Defined by their love for muted colors and oversized, comfortable clothing, Oji Girls are just slightly girly.